Fresh Blood Podcast Episode Guest - Lisa Caprelli

Intro Banner of Lisa Caprelli

Lisa talks with us about growing up with humble beginnings, how asking herself the right questions led to a reinvention of career, how a favorite quote helps push her forward and how she keeps balance in her life using the five hat analogy.

Lisa Caprelli is the creator of the Skip a Step and Unicorn Jazz Stories, with 17 books, a variety of songs and a Kids TV Show on Amazon TV. Lisa has taken her 25 year career in branding, public relations, radio, teaching and writing and channeled it into helping kids of all ages smile, create and believe. Lisa is currently on a Read Across the World Tour through 2022 doing a show with songs, puppets and music to inspire literacy.

Lisa talks with us about growing up with humble beginnings, how asking herself the right questions led to a reinvention of career, how a favorite quote helps push her forward and how she keeps balance in her life using the five hat analogy.

Lisa Caprelli is the creator of the Skip a Step and Unicorn Jazz Stories, with 17 books, a variety of songs and a Kids TV Show on Amazon TV. Lisa has taken her 25 year career in branding, public relations, radio, teaching and writing and channeled it into helping kids of all ages smile, create and believe. Lisa is currently on a Read Across the World Tour through 2022 doing a show with songs, puppets and music to inspire literacy.


Lisa Caprelli- Former Branding/PR specialist turned Children’s Author, Songwriter and Speaker, Creator of Unicorn Jazz

[00:00:00] Jolie Downs: Today we are speaking with Lisa . Lisa is the creator of skip a step and unicorn jazz stories. She has 17 books, a variety of songs and a kids' TV show on Amazon TV. Lisa has taken a 25 year career in branding, public relations, radio teaching, and writing, and channeled it into helping kids of all ages.

[00:00:22] Smile, create and believe. Lisa is currently on a read across the world tour through 2022. Doing a show with songs, puppets in music to help inspire literacy. I'm really excited to learn more about your journey. Lisa, thank you for joining us on fresh Blood, could you tell us a little bit more about your story and getting to where you are today?

[00:00:45] Lisa Caprelli: Yes. Thank you Jolie for having me and thank you for all you Wonderful

[00:00:48] listeners. What a of fresh air and energy Jolie is and your podcast. Thank you for offering that. I got started, I was born and raised in El Paso, Texas. And if El Paso, Texas is the Western most tip of Texas.

[00:01:01] It's almost New Mexico and it borders on Mexico bars, Mexico. So that's where I grew up raised in a large Hispanic family. I am Latino. And proud of it, proud of the culture, 

[00:01:13] Jolie Downs: Wonderful. 

[00:01:14]Lisa Caprelli: passion that we are known for. It's all true. I grew up the middle child of five children. My mother was a single mom.

[00:01:21] She raised us. My grandmother of grandparents also raised us along with our amazing joyous family. My grandmother had just a third grade education. She was forced to drop out of school when she was at that young age because she, her mom died and she had to raise her families. That made an impression on what would happen as far as her encouraging and preaching and teaching the messages of getting education school's 

[00:01:44] Jolie Downs: Yeah. 

[00:01:45] Lisa Caprelli: and to his right.

[00:01:46] So even though I grew up really shy, like my character, unicorn jazz I did make it a point in my early life and onward to be a lifelong learner and to enjoy what, what we did have instead of focusing on, we couldn't have. 

[00:01:59] Jolie Downs: Oh, right. 

[00:01:59]Lisa Caprelli: we grew up a very poor. We didn't have lot.

[00:02:02] But we go across Juarez, Mexico, and those third world country talk about not having a lot. So were raised to be grateful for what we had I so appreciate my sisters, my brother, mom's prayers and the faith that would get us to, the early important formidable years of our life.

[00:02:21] I'm grateful for teachers and people that do believe in you, the children, we were once them because I was one of those kids that if it wasn't for my teacher or someone like my grandmother encouraging me and believing in me Change the whole direction and course of my life. I, as an adult now and changing courses, because I did have almost three decades in business and marketing, now I'm loving and running with purpose and mission behind unicorn, jazz and connecting with children of all ages has been the most blessed, grateful work I could have had. 

[00:02:58] Jolie Downs: That's wonderful. And how, I love the perspective you have on your childhood as well, because it is so important to have that gratitude taught to you at an early age is such a gift because that is how you find joy in life. To look at the things that you have, as opposed to lamenting the things that you don't have, because it really doesn't matter what stage you are in life.

[00:03:20] You can depend on which way you're looking. 

[00:03:22] Lisa Caprelli: Yeah, 

[00:03:23] Jolie Downs: will. 

[00:03:23] Lisa Caprelli: find him. You should find happiness and 

[00:03:25] Jolie Downs: Yes. 

[00:03:26] Lisa Caprelli: showing up to you. I know your podcast is audio and some of It hopefully will. it could be video. I 

[00:03:31] Jolie Downs: Yes. 

[00:03:31] Lisa Caprelli: as well. my being happy book with unicorn, jazz and friends, it's large art pieces of simple things.

[00:03:38] That can make you happy. And when I share this with kids and adults love it too. They get excited about what makes them happy. Essentially, we discover that happiness is free some of the pictures in this book created by my cousin, David Villalobos. Who's happiness is to create art and get that's what he gets to do today as well.

[00:03:55] So 

[00:03:55] Jolie Downs: The fall. 

[00:03:56] Lisa Caprelli: here of a unicorn Jazz's mom and her baking in The kitchen. often also hold up this page. It says being happy is baking sweets with mom and I. Oh, here would like it as someone cook for them or bake for them, Everybody. 

[00:04:09] Jolie Downs: Yes.

[00:04:10]Lisa Caprelli: I'm hoping holding the door open for someone that 

[00:04:13] Jolie Downs: Yes. 

[00:04:14] Lisa Caprelli: To make s'mores at your campsite. As I show with this picture, that's happiness, who here doesn't like to laugh. Everyone likes to laugh. And this, these two pages are important because this is like my childhood. It was my grandmother's backyard, my cousins and sisters and I playing silly make-believe games and be happy playing make believe 

[00:04:32] Jolie Downs: Um, 

[00:04:33] Lisa Caprelli: or sing.

[00:04:34] That makes us happy. 

[00:04:35] Jolie Downs: yes. 

[00:04:37] Lisa Caprelli: I. just remember all those things and fast forward to adult there's many back. my book of happiness could be huge and it is important. Like you said, to be grateful and show gratitude with what is beautiful around your life. 

[00:04:49] Jolie Downs: Yes. Yes. And so you were taught that and now you're helping teach that to another generation of kids. That's wonderful. 

[00:04:56] Lisa Caprelli: Especially since it pandemic, we 

[00:04:58] Jolie Downs: yes, yes, yes. We all, any, anything good and positive that we can add to this world is needed at this point in time. I completely agree. And now tell us a little bit about your path to getting here, because I know you had a career in branding and marketing PR.

[00:05:14] So what brought you to this point?

[00:05:17] Lisa Caprelli: Yeah.

[00:05:17] It, it was a lot of, it was learning along the way, asking questions of the CEOs and the amazing people that I got to work with in my career, if asking the questions really are you happy? 

[00:05:27] Jolie Downs: Hmm. 

[00:05:27] Lisa Caprelli: created this big business and started. And sometimes I helped them build a business with my marketing and branding.

[00:05:33] And, I have to say you help someone build a dream and it becomes successful. You're going to be good friends with them. So I developed over the course of my career, a lot of amazing, good friends, good connections, getting to know people, their families. I feel like I'm family with many people and to being vulnerable and real and authentic is how we nurture and build connections and relationships.

[00:05:54] I created this book called skip a step before unicorn jazz, and I went on a three-year journey interviewing 13 different entrepreneurs and leaders about what makes for happiness and meaning, what would you tell your seven year old self. 

[00:06:06] Jolie Downs: yes.

[00:06:07] Lisa Caprelli: If you could go back in time to skip steps, what would you tell your 21 year old self and many of the questions it wasn't about like, how do you make a lot of money?

[00:06:14] That was never a question. was what is the meaning of life for you? It's 

[00:06:18] Jolie Downs: Yeah. 

[00:06:18] Lisa Caprelli: we can all learn. And common denominators, like the meaning of life was to create. So Michael Gerber at the end of his interview at. Business tycoon, author, Joe Garner, seven time, New York best-selling author many things.

[00:06:34] So you said and he didn't accept being told no, because as a child, his parents didn't tell them no, they encouraged him. that would have set off his many of his path and career path and success. So many stories. Everyone has struggled by the way. There was challenges, triumphs. There was, always the rise and fall in their story and they got up and would rise again.

[00:06:55] And so those kinds of stories that help us persevere 

[00:06:59] Jolie Downs: yes. 

[00:07:00] Lisa Caprelli: a step, I just felt I'm ready now. What is the thing I want to do? What is it? How can I pay it forward in life with all this collective wisdom? I'd already worked with 150 CEOs in him by this time. And I saw the, what made for happiness, not mistakes, as paying it forward, helping others, those that had a serving heart and how their businesses floors from that.

[00:07:25] I know what sense I took a best of and. I knew I was a writer and writing was in everything I did writing in a marketing message. It's also media message. It's 

[00:07:33] Jolie Downs: Right. 

[00:07:34] Lisa Caprelli: piece. So I already had created books. I have created 17 to date and counting, and I just said, what can make a difference? is something that I want to do that doesn't, it's not going to feel like work.

[00:07:46] What can I, 

[00:07:47] Jolie Downs: Yes. 

[00:07:48] Lisa Caprelli: That's going to have a lasting impact. It was children. It was a way for me to revisit my childhood and, skip steps for the people and the children that I get to, to connect with. And those messages and boy do, they didn't know that was going to happen because through the art of storytelling and imagination and characters and made up, unicorns that aren't real and that you can see a positive message.

[00:08:12] To have a school open up to you and give you that platform, not just one classroom, talk about 300,000 kids in one day and to speak to them, to speak to their hearts and share with them. That's a moment that's going to be impressionable as many as you can, that everything changed for me.

[00:08:32] I wouldn't have it any other way.

[00:08:34] Jolie Downs: That's beautiful. What do you feel has been the most impactful message that, that you've been given that you share?

[00:08:42] Lisa Caprelli: There's so many, the most impactful of comes to mind is the power of creating. And I have children when I, as you can tell, everyone says, I'm a passionate speaker, and yeah, I do what I love and I'm grateful for it. Is it I'll get questions like, is it hard to create or be imaginative?

[00:08:57] And my reply back is it hard to dream? No, it's not. is going to be to do the things that you love to do do it with your whole heart. That's my show is called the thing I do based on my book and song, thing I do is about the thing you do. What are the things you love to do doesn't and it doesn't mean it has to be your career.

[00:09:17] It could be hobbies. It could be adventures. It could be. Interest, it could be service teamwork. And what I have found is those people that have balance in their lives in, do the things they love are more happy or are more happier. And that pours over into every other aspect in your life. At the last chapter of skip a step, I came up with a philosophy theory. I called the Bible. And fiber, no bypass. 

[00:09:42] Jolie Downs: Okay. 

[00:09:42] Lisa Caprelli: writing about this in a Forbes article. So you're first on your show 

[00:09:46] Jolie Downs: I'm curious.

[00:09:47]Lisa Caprelli: of life and that create balance and meaning when you are aware of them and they changed for you daily, weekly, only, you know what your five hats are family, friendship, career connection, and adventure.

[00:10:00] And sometime I say this because I would see people pouring all their life into one hat, their career hat. And because I do work specifically a lot with entrepreneurs as I am one how maybe your other hats might suffer 

[00:10:12] Jolie Downs: Yes. 

[00:10:13] Lisa Caprelli: all your time and energy in that. And then where were you putting your time in your family thinking, oh, there'll be there.

[00:10:17] There'll be there later. There'll be there later. And again, think of the pandemic. what isolation taught us is where were your hats working for you? 

[00:10:25] Jolie Downs: Yeah. 

[00:10:25]Lisa Caprelli: In that regard or, and there's no wrong. If you realize this, you can go back and do the work to connect with friends, build that friendship have built, balanced life.

[00:10:34] Like for me, I have a role where I'm off Sundays, hard to do, but I am off. I give attempt to my family's my day. And then my friendships and I make it a point to connect and do phone calls, zoom. And stay connected and build those friendships. And, we, today we can have friendships on social media 

[00:10:50] Jolie Downs: Yes, 

[00:10:51] Lisa Caprelli: people we learned in messages, like what you do with a podcast like that, people can feel your friendship connecting to them, and a connection.

[00:10:59] wired for human connection. 

[00:11:01] Jolie Downs: it's a vital.

[00:11:02] Lisa Caprelli: And connection can be best friends. It could be your partner, significant other, it could be your faith. And so I looked at life from different angles in seeing and hearing the stories and the and feelings of what either made people happy or not.

[00:11:18] I find that when you put the balance in this and you are aware of your partner's balance in their adventure had again, I'll read the five, again, family friendship, career,. Connection to adventure. I am not here to say there's one right or wrong. It's just to explore what is true for you. 

[00:11:35] Jolie Downs: Yes. 

[00:11:35] Lisa Caprelli: partner, your children, your employees.

[00:11:38] And when you look at life and understanding this, you're going to have balance. And it makes me happy because I'm like for myself, I am able to check off boxes of time 

[00:11:48] Jolie Downs: Yeah. 

[00:11:48] Lisa Caprelli: Time is promised to no one and we're all busy. Whenever someone says, what have you, how have you been? And it seems to be commonplace to say, I'm busy.

[00:11:57] Who's not busy. 

[00:11:58] are you busy giving you time? 

[00:12:00] Jolie Downs: Yes. What are you busy? Yes. I love this. And it's so true. How finding that balance is key to having a happy thriving life. And it is proven in story after story, it doesn't really matter where someone is. They could be, they could have an, a wonderful job and be making a ton of money. But if one of those hats is seriously.

[00:12:18] The deficient, the, there it's felt, something is going haywire and even if they can't pinpoint it, life is making it haywire for them until they 

[00:12:27] it is, it's so important. 

[00:12:29] Lisa Caprelli: I saw it time and time again. And I saw it with the CEO that, was making fortunes and, they couldn't get into that connection that I would see their relationships suffer with their partner or family. And then you stop and think that's the truth, doesn't mean 

[00:12:44] Jolie Downs: Yeah, 

[00:12:45] Lisa Caprelli: it.

[00:12:46] Is that what you would really want someone 

[00:12:48] Jolie Downs: exactly. 

[00:12:49] Lisa Caprelli: fame and fortune, if you want to call it that, but then other areas of your lifestyle for and beyond that, what happens if, as we know there's losses in life, What happens when you lose something in any of these hats? Because we know that's going to happen.

[00:13:03] Loss is inevitable. is a choice. Happiness is a choice. 

[00:13:06] Jolie Downs: Yeah. 

[00:13:07] Lisa Caprelli: you're your, you're the people in all these different areas that are going to help you because we're designed to help others. And so for me, I find like I have an incredible network of people in almost in all these hats, like it's purpose because I figured out Okay.

[00:13:21] If we're going to have loss in life as even the pandemic has taught us in.

[00:13:24] Maybe, with your business or your career, you recent companies, go out of business, start over, thrive, changed shifts, then you can be grateful for I have a great family. I have great friends, that kind of thing. 

[00:13:36] Jolie Downs: Yes. The other hats. Thank God for those other hats. Yes.

[00:13:41] Lisa Caprelli: And that, so to me that's just I wish someone taught me this at a younger. 

[00:13:45] Jolie Downs: It is important and it is not something that is, is talked about or taught to us at a younger age. This is something I had to learn later on in life. So it very important to be talked out with children. So thank you for that. That is no, I didn't even think about that. That this is something that so many of us learn the hard way.

[00:14:05] Let's just do it the easy way. Shall we? At a young age that's much better. So tell me this. What do you feel has been one or two of your greater successes in life and what did you learn from it?

[00:14:15] Lisa Caprelli: Being able to be a public speaker, being 

[00:14:17] Jolie Downs: Hmm, 

[00:14:17] Lisa Caprelli: Michelle like this, be zero nervous, be happy, excited. 

[00:14:21] Jolie Downs: isn't that a big deal now? Wait, did you use to be nervous? 

[00:14:24] Lisa Caprelli: always. 

[00:14:25] Jolie Downs: Yes. Okay. So how did you get over it?

[00:14:28] Lisa Caprelli: It's a lot of mind work. 

[00:14:29] Jolie Downs: Right. 

[00:14:30] Lisa Caprelli: myself quite protests. I just put out the other day by the Eleanor Roosevelt, you must do the thing you think you cannot do. You must do that thing. You cannot do. Like I have all these mantras it's people. I started learning from in self-development and my twenties learning from people like Wayne Dyer with learning from people like Tony Robbins, you there's so many people to 

[00:14:48] Jolie Downs: Yes. 

[00:14:49] Lisa Caprelli: and people.

[00:14:49] And I know you love interviewing people and you learn from best of them. 

[00:14:53] And so for me, it was also telling myself another saying if it's meant to be it's up to me, who else, and 

[00:14:59] Jolie Downs: Hmm. 

[00:15:01] Lisa Caprelli: the spokesperson role for unicorn jazz and the work guys, you imagine me having to representative of what I'm creating.

[00:15:08] That would be really hard. 

[00:15:10] Jolie Downs: Ooh, that's good. I like that. And that's interesting. What about your greater challenges and what's the biggest challenge you've had to deal with and how did you overcome, would you learn.

[00:15:17] Lisa Caprelli: I've had many, I would say I'm getting my way. I'm not good at that. Hat's area. I could describe it. And then what are you gonna do about it and focus on what you can do and the yeses you can't get? No, I don't like being told no. And I wrote that in my book. Color, your message. Another book I did when I did marketing for companies and teaching them about the importance of marketing.

[00:15:43] And I know I've had many challenges. I would say one that I speak about often is when I moved from Texas to California, when I was 30 years old, I came here with nothing, but 

[00:15:54] Lisa Caprelli: a 

[00:15:54] Lisa Caprelli: a hundred dollars type story.

[00:15:56] Jolie Downs: a big change. That's a big change to.

[00:15:58] Lisa Caprelli: People told me, no, you couldn't you're, you're not gonna make it Lisa. I said, I don't like being told no watch me, and I always thought if I don't, I could be so bad. That's easy. My family will take me back in. I have a big one and they love me.

[00:16:10] Jolie Downs: That's a blessing. 

[00:16:10] Lisa Caprelli: apologize. When in doubt being would you, if you should always be humble. 

[00:16:14] Jolie Downs: Yes.

[00:16:15] Lisa Caprelli: so I've lived here ever since. I love Southern California. I do love the vibe, the entrepreneurial spirit. I'm so grateful today. I live five blocks from the beach in a nine, 10 beach.

[00:16:25] I never take it for granted and I, cause I believe anywhere in the world, I'm grateful where God sends me and it's still here in this beautiful area. And. I love the entrepreneurial spirit. I would say that has changed me, that I was able to find and develop and grow here.

[00:16:40] The challenge would be and understanding other people's perspective. I feel like that's why God's blessed me to have best for studying human behavior. My degree is in social psychology and although I never became a therapist, I always wished I, I had, we can't be all things to all people.

[00:16:57] Jolie Downs: Yes. 

[00:16:58] Lisa Caprelli: I feel that understanding other people and in all your relationships is important. And and we're always challenged and we, till we die, we're challenged. You don't, there's No.

[00:17:08] like manual to being the perfect parent to being the perfect, partner and you never, we really don't really want to ever hurt people, stop and think about it.

[00:17:15] Do people really intend to hurt people? No,

[00:17:19] Jolie Downs: No.

[00:17:19] Lisa Caprelli: and mostly not. And so for me, knowing that how people react all behavior is communication. So for me, it's understanding people come from to be able to have harmony and joy and love. 

[00:17:37] Jolie Downs: That's so important. How do you help? What helps you understand where people come from get to that? Because 

[00:17:43] Lisa Caprelli: Oh, 

[00:17:43] Jolie Downs: that's connecting 

[00:17:44] Jolie Downs: with people. 

[00:17:45] Lisa Caprelli: I find I, I want to say, and you probably get this to beat in interviewer and me being a writer. Like feel like people always tell me their story and I like digging. Of course I ask questions to be an interview, or you got to ask questions and to get someone's real general. To get someone's real, genuine, and authentic and vulnerable story. And the voice in that. You got ask good questions. So I feel like I, I can ask good questions and that's the writer's brain to me. And that's your quest for understanding yourself? 

[00:18:16] Jolie Downs: Do you have favorite questions? 

[00:18:18] Lisa Caprelli: oh yeah. All the time. 

[00:18:20] Jolie Downs: Can you share with us a couple for someone who, maybe who maybe can't think of the right questions to make those connections? Give them a couple for the pocket.

[00:18:27] Lisa Caprelli: I will say, and I learned this from skip a step. And again, maybe this is 

[00:18:29] Jolie Downs: Oh, 

[00:18:30] Lisa Caprelli: was 

[00:18:30] Jolie Downs: nice. 

[00:18:31] Lisa Caprelli: I would always want to get them in their little girl and little boy himself. 

[00:18:37] Jolie Downs: Hmm. 

[00:18:38] Lisa Caprelli: versus this is what I should tell you, the business side of me, the, 

[00:18:41] Jolie Downs: Yeah. 

[00:18:41] Lisa Caprelli: so I would, I'd have to get them to that vulnerable

[00:18:45] age, and you see this in working with children, which is why I love working with children because the children, you don't have to say act like a child. They are a child, you it's bringing that down that they giving them, they have permission to share with no judgment, right? Knowing that it could be additive, I never would publish or, talk about someone's story that I didn't have permission to.

[00:19:05] And so that's what you have with a therapist. And so the questions would be like, what would you tell your year old self? Like I said, early on and even more getting them into diving into meaning. One of the last questions I would ask is one day, this was, I would record my interviews.

[00:19:22] Before I published the book skip a step, I would say one day. We're going to pass time as promised to know when we are going to pass on this earth, and if they had children or somebody special, I'd be like, look into the camera. And what is something you want to be known for?

[00:19:38] What do you want people to know you for? What is life about has been for you and 

[00:19:44] Jolie Downs: Powerful. 

[00:19:45] Lisa Caprelli: that they knew that moment of what their message was important. I sometimes, bring them to tears with a message or bring them to something that would still continue the interview on it.

[00:19:56] Wasn't even really the last question, it just opened up the flood gates for an interview that not many of them had. And I liked that.

[00:20:06] Jolie Downs: I agree. That's where you get the best messages, really? would you, what are you going to leave for your kids? What do you want them to know? What do you want? What do you want them to think about you when you leave this earth? Yeah, 

[00:20:17] Jolie Downs: that is, those are big questions. 

[00:20:19] Lisa Caprelli: too? If you've been around 50 years, 80 years, a hundred years, what some of your life, what 

[00:20:23] Jolie Downs: Yeah. 

[00:20:24] Lisa Caprelli: you do? What did you do when no one was looking? What did you do to give back to humanity? 

[00:20:29] Jolie Downs: What do you want to be known for?

[00:20:32] Lisa Caprelli: oh, I, for the stories that I always inspired people to.

[00:20:37] To find their happiness. And I 

[00:20:39] Jolie Downs: a good one. 

[00:20:40] Lisa Caprelli: because growing up poor, we could have been, well with me. We could have said that was so traumatic. And I refuse to let that be my story. I, we laugh at our poor stories and the things we had, we that we, we laugh at. How can, we have to wash our socks in the shower and use them, or the next day, or otherwise we'd have smelly socks, 

[00:20:58] Jolie Downs: Yeah. 

[00:20:59] Lisa Caprelli: funny.

[00:20:59] Or, just, we have so many stories and we're grateful that was the childhood or that not now, but it's still, it. It's always finding the happiness and the pandemic of course has taught us that cause it affected the world in many ways and unaffected, we all knew somebody that had suffering your loss, if it wasn't you that during the pandemic.

[00:21:17] And so just believe that if we have so much time, hours, days, years on this. That we know we're going to have hard times. We know we're going to have suffering. We know we're going to have great times. We're going to celebrate those wins and celebrate those joys of others. But every day is a new day to start over.

[00:21:38] Every day is a new day to, am I going to, what is my motion going to be from whatever happened to me and how am I going to transcend that to those around me? And so for me, because I created happiness news at the beginning of the pandemic to great people, And I didn't want to focus on a doom and gloom of how it started off.

[00:22:00] And I just, I'm holding up a sock puppet and this was come up and say happiness news today and happiness news see like you just it's so silly and stupid. I have my family and friends doing these little puppet shows and it was going to be used for my show. The thing I do. And at first they were like, we don't know what she's doing, but we think that she knows what she's doing. 

[00:22:20] Jolie Downs: Helping us news is what we all need. We are too and inundated with terrible news that really does affect everything else. I think 

[00:22:28] Lisa Caprelli: Yeah. 

[00:22:29] Jolie Downs: we 

[00:22:29] Lisa Caprelli: was something during the pandemic For you? They created happiness for you.

[00:22:33] Jolie Downs: For me, I threw myself into, I threw myself into learning. I absolutely was like, what can I learn? How can I expand? How can I grow? What can I do? And then I did that for a few months and I was like, how can I help other people? What could I do to bring some kind of ease or help to at least one person out there in some way.

[00:22:52] So that's, 

[00:22:54] Jolie Downs: and then I channeled that. 

[00:22:56] Lisa Caprelli: yeah, thanks for sharing. And that's the opposite of selfish. I always say the opposite of selfish just to help. We are designed to give our lives away, that I've learned that when you help and give back to others, you're helping yourself automatically. And how does Canada not bring you happiness?

[00:23:13] And yeah, my next book is called, helping give back coming out end of December 

[00:23:17] Jolie Downs: Wonderful. 

[00:23:18] Lisa Caprelli: and unicorn jazz pictures we can all help and give back to 

[00:23:22] Jolie Downs: That's wonderful. It's one of the key aspects to success in life. It's one of those common denominators in the stories of success, it seems when that, whenever someone finally turns their view from how can I help myself to, how can I help others? It's when things start to happen.

[00:23:38] And that is another very important lesson that we all need much earlier in life. So that's great. Now I'm curious. What do you believe is key to having continued success throughout life? Because like you said, it's cyclical we're up and down. We're 

[00:23:51] up and down. 

[00:23:52] Lisa Caprelli: I don't like the word success, even though it's something that word we want to attain. Cause because success could be defined different success for someone could be defined, like I want to make a lot of money. That means I'm successful. I wouldn't have so many cars. I want to to this many trips.

[00:24:04] I want to have, material possession, more clothes or shoes, more persons, more hats more, and more and more, 

[00:24:09] Jolie Downs: What's definition. That's what I want to know. Let's go there 

[00:24:12] Lisa Caprelli: having balanced in your five hats.

[00:24:15] Jolie Downs: having balanced near five hats.. 

[00:24:16] Lisa Caprelli: hats.'s successful. And having that with those close around you and make, that they're achieving their five hats because, it's, should be important to all the people know live.

[00:24:25] What's important to you. Not just what's important to me we all have a selfish nature. I for sure have. I always make it a point to be interested, generally interested in other people and supporting their plans. 

[00:24:38] Jolie Downs: Yes. No, that's great. And we've talked about the up and downs. How do you push through your worst times?

[00:24:45] Lisa Caprelli: It's persevering and self-help that, thanks for great literature and people who create work it's telling yourself I must do the thing I cannot do. Like I said, if it's meant to be as up to me and Yeah. being is hard. There's no one that knocks on university.

[00:24:59] And this is your last today, even though it's always tremendous. It's surrounding yourself with like minded people. It's being on great shows like yours and connecting and seeing the aha moments. And if those, we need that. And I'm so grateful for shows like yours and the interviews that people are generally interested in the stories.

[00:25:16] I always thought, like, why does someone want my story? It's just another story. It's not a big deal. And who really doesn't like to share their story. And everyone has a story. has a beautiful story. 

[00:25:25] Jolie Downs: Do. 

[00:25:26] And 

[00:25:26] there's something 

[00:25:27] Jolie Downs: to learn from everything and already, Lisa there's so much to learn from your story. We've barely even scratched the surface of your story.

[00:25:32] Lisa Caprelli: yeah. Thank you. I'm so grateful. I'm so grateful to, when do you turn my book series into animation series? Get 

[00:25:39] Jolie Downs: Oh, amazing. 

[00:25:40] Lisa Caprelli: direction. So it's always aiming for something. And again, knowing that still balancing, because I'll tell you there's times at night, my illustrator will send me pictures of the next look and I could see the old me would want to stop and work on at 10:00 PM and then him.

[00:25:55] And of course he's doing what he loves and we balanced this thing. And I have to say, I'm off. It'll be there at 6:00 AM tomorrow, 

[00:26:00] Jolie Downs: exactly. I'm curious. Have you ever felt stuck inlife?

[00:26:06] Lisa Caprelli: Yes. Yeah.

[00:26:07] I feel, I felt stuck more when I was younger than now. I think, as an adult, you have the ability to use your words, create things, you drive, you can get places you always a way to create. There's always way to, to, 200 feeling stuck for me would be being stuck in now that we should, what the hats are is being stuck and not growing in a, in an area of your life that would be stuck 

[00:26:30] Jolie Downs: Yeah. 

[00:26:31] Lisa Caprelli: knowing how to change that or being miserable when one of them 

[00:26:34] Jolie Downs: Yeah. 

[00:26:35] Lisa Caprelli: for me.

[00:26:36] So it's overcoming that and the work it's going to take and moving on and because I am, I so grateful that back is such a huge component of my work and the mission we do. It's hard to be when life is moving for you. If I can wake up and say, I have an author visit coming up in taxes, they found me on my website, that's going to make me unstuck.

[00:26:57] Cause that's reading the things I like to do. And one of the things I often say is, do something your future self will thank you for 

[00:27:04] Jolie Downs: You're 

[00:27:04] Lisa Caprelli: that 

[00:27:04] Jolie Downs: right? 

[00:27:05] Lisa Caprelli: this podcast during the pandemic teen interviews later, Your future self today. Thank you 

[00:27:11] Jolie Downs: Yes. 

[00:27:11] Lisa Caprelli: the beginning, even though it was poly hard, but you are, you have to learn 

[00:27:15] how the best treatment. I know you. And so me, like I hear it, I'm holding up a baby born. And I had to create the pages with my illustrator. We have to with China to create this little pop in and on. And we started this this year. We, I created a song with it and I just look at it as is to finish a project, to create a company, to create a service mission to brand, it starts with an idea.

[00:27:41] And then there's series of steps, 

[00:27:43] Jolie Downs: Yeah. 

[00:27:43] Lisa Caprelli: it's a through F a through Z. You will get there and you will complete them. So for me, fulfillment and a success in a project is when this is actually on the shelves and people can buy it on Amazon. And right now I'm just showing the only one in the world. 

[00:27:59] Jolie Downs: That's so amazing.

[00:28:00] Lisa Caprelli: it's not complete, but imagine the day that they arrive and I get thousands of these, like that's a joyous day. 

[00:28:07] Jolie Downs: Yes. And like you said, it's all, it can all be broken down into steps. Everything can be broken down into 

[00:28:12] Jolie Downs: steps, that's 

[00:28:13] Lisa Caprelli: look at 

[00:28:14] Jolie Downs: yes. 

[00:28:14] Lisa Caprelli: like that. 

[00:28:15] Jolie Downs: Yes. Are there any other habits that you've developed that help you bring your own success?

[00:28:22] Lisa Caprelli: Yeah. I. I have to take advantage of our Google calendar. And I calendar everything and I even count your calendar. My gym time. I, my son knows he has to calendar the 

[00:28:32] Jolie Downs: Smart. 

[00:28:32] Lisa Caprelli: go to school and respects each other's time. Time management is important because we remember, we always, all of us say we're all busy, although who's busier is more important than yours or mine.

[00:28:43] Like we all get the same 24 hours in a day. 

[00:28:45] Jolie Downs: Yes, 

[00:28:46] Lisa Caprelli: And then we all got to sleep and so forth. 

[00:28:47] So it's time management. I feel I do that well, and not completely obsessed about it. I have windows where it's like free time. What do I do? 

[00:28:55] that's a good thing to have.

[00:28:56] I do write things fast and it's only because I was a court reporter early on in the career that I didn't end up doing, obviously. So I was able to read, write and think at like upwards of 250 words a minute. That's definitely helped me in all my area. 

[00:29:11] Jolie Downs: Yeah, and that's great. And of all the lessons that you've learned throughout life, what do you feel is brought you the most benefit?

[00:29:19] Lisa Caprelli: Writing the voice of writing by far who knew? No I, sure, I mean writing this as for everything it's before movies made rate writing out. To have a conversation, you have to form thoughts and words in your head. You sent me over a list of questions you may ask, and of course I'm reading them and my writing brain goes, oh, I said that before I could draw from here and there, practice.

[00:29:41] I'm able to create books, whether they're chapter books or now picture books, which I love doing picture books. And I have to be able to tell my own story to Davey. I have to communicate with words with writing, what, how I want something to be, or if he, many of these pages are will be done before, the public, holding the reader in their hands.

[00:30:02] what it is. And my writing brain can help me. Look at things in a 360 degrees perspective way. 

[00:30:10] Jolie Downs: Isn't that interesting that it really does open your mind in different ways through writing. And I find it interesting because I never enjoyed writing. It was something that I really fought younger in life. I don't know what it was. It was a bit of a block for me, if you will. I didn't want to do.

[00:30:24] I didn't want to write. 

[00:30:25] Lisa Caprelli: Yeah. 

[00:30:25] Jolie Downs: And the advice is always, you should write. And for years and years, and you should journal, you should do all these things. And I fought it. And finally, it was actually at a point where. Feeling stuck in my life.

[00:30:36] And I finally took that pen to paper and I started writing and and it was actually very interesting to see what came from that even with small things or remembering I started to write speeches and about different experiences in my life. And then just bringing those experiences up and writing down what you would remember.

[00:30:54] Oh, I know is so much richness has come from writing things down. And then when it comes to goals, I find when you write down your goals, there's like this magic that 

[00:31:05] Jolie Downs: happens once. 

[00:31:06] Lisa Caprelli: Yeah.

[00:31:06] Jolie Downs: Yeah. 

[00:31:07] Lisa Caprelli: it's a kinesthetic thing. And sometimes when I have meetings with people, I'm just say having to do a business I bring out my memory, writing and actually would write things down and I may never look at them again, but there's a memory process to actually doing that. And it is so important and it isn't for everyone. And I'm not saying it's supposed to be, but that was the answer I wanted to give you. But there's writing in a tweet, think about it, 

[00:31:28] Jolie Downs: Yes. 

[00:31:29] Lisa Caprelli: you have to carefully craft, and that's an art. I feel that.

[00:31:33] It's magical. There's writing in music. I love music. I love paying attention to lyrics and can, one thing about music is we can hear it over and over in our lifetime to the tune of hundreds of thousands of times, maybe of a song by the time, you've lived to whatever age you live to do we get tired of those songs. 

[00:31:55] Jolie Downs: They become more nostalgic. Yeah. Now I'm curious, is there any other 

[00:32:00] Jolie Downs: book talk or video that you've watched movie you've watched that had a really big impact on your life that you think, it could benefit others.

[00:32:06] Lisa Caprelli: Yeah, I will say I love so many movies. So I'm going to give a book. I'm a college professor of mine told me when I was in my twenties that I should read this book called man's search for meaning by Viktor Frankl. 

[00:32:19] Jolie Downs: Um, 

[00:32:20] Lisa Caprelli: true story. He was a Holocaust survivor and. Man's search for meaning as the title.

[00:32:25] So just think about that. Man's search for meaning. And I remember I didn't read it in my twenties, but I still always remember how he said you should meet this book, Lisa. So my thirties, I picked it up in Barnes and Nobles, which I read it in my twenties. Couldn't put it down, highlighting, crying, and I feel like books that have a lot to do with struggle.

[00:32:45] And, I tend to look at the of. Of things like that. And to me, emotions and feelings are what push people to change. And have you read that book by the way, 

[00:32:58] Jolie Downs: no, you know what? It's so interesting. Someone else told me that I should read 

[00:33:01] it 

[00:33:01] Lisa Caprelli: of copies. 

[00:33:02] Jolie Downs: and I wanted, I actually bought it for my brother and my cousin for Christmas. And I told them, cause they're not big readers, but I wanted, I felt like they could benefit from it. And so I gave them the book and I said, look, As soon as you start reading this book, call me.

[00:33:16] Cause I bought one for myself and I'm not going to start it until you start it. And when you finish it, I'm going to give you a hundred dollars. So that's all you gotta do is read the book and I'll give you a hundred dollars and neither one of them called me. So I never read the book. I'm going to go. I have it still.

[00:33:32] Lisa Caprelli: Again, 

[00:33:33] Jolie Downs: I 

[00:33:34] Lisa Caprelli: seriously, we could 

[00:33:35] Jolie Downs: think that'd be great. 

[00:33:36] Lisa Caprelli: I 

[00:33:36] Jolie Downs: I would love.

[00:33:38] Lisa Caprelli: all my people, I sisters, I don't know if they read it. It's one of those things, like why would you not do this? Whatever reason. I love so many things from that story that I will share with you without it there's, it's just, he was a man that was a Holocaust survivor and we've seen movies like Schindler's list.

[00:33:54] And many of us have seen Holocaust survivors are those agendas. And again, the incredible pain, the triumph, the appreciation for if you did live another day, and the aftermath of all that. To hear from this man who he would say things like, you just felt you were smarter or one more day, you just, even, your shoulders had confidence.

[00:34:20] He would see the psychology that you lived in other day. If people felt self defeated, Those are the ones that were more, likely not to live another day. He would talk about come Christmas time or holiday time when typically you would be around your family. And there was no FA you were in a prison you were with no time, no date.

[00:34:41] W L also one more thing too, to keep this, could talk about Mans Search For Meaning for a long time. He talks about. So then there's a case he talks about fast forward in the story. The day with those, the, it was over they all could, whoever was, we could on they would think about the times that when we have freedom, we can have a party champagne.

[00:35:02] We're going to hug our loved ones. It's going to, we, they would, that's what they've lived for. Were those moments of when we get out of here, what we're 

[00:35:08] Jolie Downs: Yeah. 

[00:35:11] Lisa Caprelli: They are the ones that did survive, went back to families. Are there, there were there, there was once a house there. They didn't find their siblings, their brothers, their children.

[00:35:21] I would just, I remember just crying just goes, do you thought that it couldn't be worse and it got worse and then it just goes to show you the power of our human spirit that again, What you are still alive at that moment, what are you going to do with the rest of your life? And then it comes, brings me back into the five hats.

[00:35:47] You, you got to have this balance in your life. 

[00:35:51] Jolie Downs: Oh, wow. Yeah, it's really powerful. I'm definitely gonna read that book now, before we go away, as far as for anyone wanting to find you find your books, we'll definitely have links on the show notes, but if you want to share where to go for your website, or if anything feel free.

[00:36:08] Lisa Caprelli: Thank you. I'm so grateful. Anyone listening can to my websites. We stuck a, C a P R E L I M. I'd love for everyone to go to unicorn jazz, whether you have kids or not, because you can learn so much happiness any age and share with other kids, educators, grandkids unicorn

[00:36:27] We put a lot of love and meaning into our social media messages. I'm very reachable on any of those Thank you. 

[00:36:34] Jolie Downs: Great. And before we go for my last question, Lisa, what are you sure of in life?

[00:36:40] Lisa Caprelli: I'm sure of that. Change is inevitable. 

[00:36:42] Jolie Downs: It is. Thank you so much for your time. Lisa I've loved our talk. It was so much fun. 

[00:36:47] Lisa Caprelli: Thank you.

Jolie Downs:

I loved Lisa’s story. I loved learning about her family and how she was raised. What a lucky childhood to have grown up being taught such a positive perspective. That is a gift that carry’s you through a life time. As Lisa shared, she didn’t grow up well off in terms of money but she grew up with love, direction, strong values including a focus on education and was taught appreciation and gratitude early in life. She learned from a young age that you appreciate what you HAVE as opposed to what you DON”T have. She grew up creating her own book of happiness, finding gratitude for what was beautiful in her life. 

This is absolutely key to living a successful, satisfied and fulfilled life. 

I want you to think about this. Are you living a successful life if you are never fully satisfied with your life? Can someone truly be successful if they never feel that internal feeling of fulfillment?

Ken Honda the author of Happy Money and Japan’s ‘money guru’ has studied the lives of millioanires and billionaires around the world and found that so many of these people did not feel internal satisfaction. He would interview the extremely rich but when asked about how they felt – they would say they don’t feel rich because they only had 10 million not 30 million. So he’d interview someone at 30 million and they would say they didn’t feel rich because they didn’t have a personal plane, then he’d talk to somoene with a personal plane and they didn’t feel rich because they only had a 4 seater personal plane, the next person with a 10 seater didn’t feel rich because they didn’t have their  own personal hangar. Can you see how this can keep going and going? Comparing yourself to others is a fools game and will steal your joy. The only person to compare yourself too was the person you were yesterday. 

Turn your head and focus your eyes on the those things that are good in your life, those things that are right. 

I start every day with a gratitude practice, it’s tied into my morning 6 phase meditation, which I do plan on sharing with this community soon. Nothing starts the day feeling better.

I highly suggest adding a gratitude practice into your daily practice. Try a three part gratitude process.

Feel gratitude for your life, think of a kind action or kind word someone said to you, or a gift you received, a place in nature or an animal that brings comfort or a situation that happened in life that you are grateful for, feel the gratitude tied to that thing or event, I want you to feel all the positive emotions from that circumstance. 

Then think about your work and your career, think of three things you can be grateful for, it could be something to do with a coworker or project or some occurrence in your career, give thanks and feel the emotions of appreciation for your work.

Then feel Gratitude for yourself – think about three aspects of your being, related to your body, your mind, your soul that you are grateful for – it can be a quality or a character trait – give thanks and gratitude for three aspects of your self – feel the joy and positive emotions as you bring back to mind each unique aspect of yourself 

This practice will bring an immense feeling of contentment each and every day. 

Lisa went on to have a successful three decades in business and marketing before developing her mission and creation of Unicorn Jazz and connecting with kids of all ages. Through her career she has worked with amazing people building deep relationships through authenticity and nurturing. Through these relationships she learned from leaders about what makes for happy and meaningful life. She found the common denominators and then followed them herself. 

She learned that everyone struggles, there are always challenges and triumphs, there is always a rise and fall and one of the major keys to success is perserverance. You need to be in touch with the meaning of your goal, why it’s important to you in order to keep pushing through the hard times and perservere. 

So Lisa started asking herself the right questions – What is it she really wants to do? What will not feel like work? How can she give back and pay it forward? What is something she wants to do that will also make a positive difference and have a lasting impact on others? 

For her, this was sharing positive messages through the art of storytelling. She created a world that appeals to children allowing her to share the messages that lift us up in life. Lisa couldn’t be happier. 

The lesson for us here, do the things you love to do and do it with your whole heart. If you can’t do the thing you love for work, do it as a hobby, as an adventure, as a service for others – the people who do this are happier in life and it pours over into all aspects of life – including your career. You can literally give your career a boost by making yourself happier. 

So start asking yourself those questions. 

What is it you really want to do? What will not feel like work? How can you give back and pay it forward? What is something you WANT to do that will also make a positive difference and have a lasting impact on others? 

Do that. Start there. 

I absolutely loved Lisa’s Five Hat analogy that she uses to create balance in her life. Your five hats are Family, Friendship, Career, Connection and Adventure. 

How are your five hats doing in your own life? What kind of attention are you giving each? Is one hat getting more attention than the others? 

As Lisa shared, so many people pour all of their focus into one hat and then their other hats suffer. This is true for the work a holic who neglets the family hat or the overly devoted parent who neglects their personal career, connection and adventure or the adventure lover that neglects family and connection. 

To find that balance is to find satisfaction and contentment. If you are neglecting one or more of your five hats, something is off in your universe regardless if you realize it. For so many of us, the pandemic showed us where we were lacking, where we have not giving that focus. 

Loss is inevitable in life, change the only constant, so when we suffer a loss from one of these hats, if the other hats are strong we will be able to weather the difficulties of loss with much more grace. You’ll have the gratitude for these functioning hats to buoy you through the tough times.

Having balance is an absolute must to a happy, thriving, successful life. 

So I ask you, are your hats working for you? Is there an area of life that needs more attention? As Lisa said, we are all busy but what are you busy giving your time to? It’s good to reflect and make adjustments from time to time, let’s all try to keep that balance between our important hats – Family, Friendship, Career, Connection and Adventure.

Lisa also shared excellent life advice to help anyone thrive. She shared how scared and petrified she was of public speaking but that now it’s as natural as can be – proving once again, that anything can be learned. 

“You must do that thing you think you cannot do.” I love this quote by Eleanor Roosevelt. It’s so insightful. Right there it says – you must do that thing YOU THINK – YOU THINK – you cannot do. Because that’s the key right there – it’s your thoughts, it always begins with your thoguhts. You thinking you cannot do something is a fear based thought process. It impacts almost all human beings. The only thing separating you from the people who are flourishing at that thing you think you can’t do – is that they did it anyway. Even though their thoughts threw those arrows of doubt, they ignored them and continued to move forward anyway. Understanding this can make all the difference in transforming your life. 

What is it that you think you cannot do? 

What would happen if you learned how to do it anyway? What would your life look like? 

Now, how about we all make a promise together right now. Let’s Promise that whatever that thing is that you think you cannot do, you will get out of your own way and give it a try. I promise to do the same. I already know what my thing is and I’ll have to share with you in a future podcast what happened when I finally got out of my way. 

I absolutely loved Lisa’s answer about what she does when she feels stuck in life. She creates. Yes. Lisa shared that when she’s feeling stuck, it’s because she’s either miserable or not growing in an area of life, in one of her hats. So when this happens, she identifies the area of pain and then starts doing the work needed to fill that hat back up. It’s hard to stay stuck when you are making proactive decisions and life begins moving with you. When you are doing the things you want to do, everything begins to flow smoothly again. Lisa gave the best advice here – she said, Do something your future self will thank you for. 


What is one thing you can to do today that your future self will thank you for? Do that today. Ask yourself this question again tomorrow and every day moving forward. 

For today you are alive and there really is nothing more important than that single fact. You are still alive in this moment. So what are you going to do with the rest of your life? 

Lisa is spending her time inspiring people to find their happiness. Her message is clear, every day is a new day to start over. We are designed to give back to the world we live in and when we give back to others we are really in fact, helping ourselves. 

And that is my wish for us all, that each and every one of you find your own personal path to happiness and if things go wrong, you remember that every day is a new day to start over, choosing to live that day focused on gratitude, building your book of happiness and giving back to others.

Until Next time

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