Fresh Blood Podcast Episode Guest - Henrik de Gyor

Henrik talks about creating a repeatable process for multiple income streams, how to set and work towards smart goals and how to move yourself closer to your own personal success and fulfillment.


Henrik de Gyor is a consultant at Another DAM Consultancy where he advises clients on digital asset management. Henrik is also a proficient podcaster, being a part of the podcasting world since 2010 with 8 podcasts created to date. Henrik is also a professional speaker, blogger and author having written 7 books in the past 3 years!

Before becoming an expert in digital asset management, Henrik was a digital photojournalist, a professor and a senior media specialist.

EPISODE TRANSCRIPT

Jolie Downs: [00:00:00] Today we are speaking with Henrik de Gyor, he is a consultant at another DAM consultancy where he advises clients on digital asset management. Henrik is also a proficient podcaster being a part of the podcasting world since 2010, with eight podcasts created to date. Henrik is also a professional speaker, blogger and author having written seven books in the past three years. Very impressive, before becoming an expert in digital asset management, Henrik was a digital photo journalist, a professor, and a senior media specialist. I'm really looking forward to learning more about your story Henrik. Can you tell us a little bit about the path that led you to this point in your life?


[00:00:48] Henrik de Gyor: [00:00:48] Yeah, thanks. Brilliant. So I appreciate you having me on the show. How I got to where I am today is basically a long story, but I'll make it brief. Basically I graduated school knowing that I wanted to be a photographer. And so I became a photographer and by aspired to become a magazine photographer and the lesson learned was be careful what you wish for you might get it.

[00:01:12] So I ultimately did work through newspapers and magazines and finally became a staff magazine photographer, one of the few left at the time. And I watched That industry dwindled quite quickly in the journalism and photojournalism world very rapidly with the advent of digital and the advent of journalism becoming less than it was in the past.

[00:01:31]And realize that creating is fun, however, or there must be something else that I could do that might be more beneficial and have a longer lasting future. So looking at that wall, I realized that in the advent of digital There was a lot of things to manage that were after they were created. And while creating is fun, managing what I ultimately learned pays far better to manage the finished product.

[00:01:55]And people need to be able to find that digital stuff, which is how I got created. Basically my career of managing digital media, whether it's audio, video, text graphics, and photos in the world of digital asset management. Basically I went from journalism. Into very quickly managing digital media with, for a variety of different organizations.

[00:02:17]First it was in finance and then I realized that creating wasn't so much fun anymore when I had to just photograph older people to shaking hands all day long, And so the luster of photography wore off. And I actually don't take pictures anymore at all, aside from, with my iPhone.

[00:02:36]And basically all I do is help organizations manage their digital media as consultants. Once I realized and literally an executive at a fortune 500 company asked, I was like, Oh, we don't really the company you work for. But we really like you and we really like how you do it.

[00:02:52] I was like, okay thank you. And that, that, yeah, that works well. And so that, that basically put the other drawing on the wall saying I better start my own firm. So I did. And so I own my own consultancy called another DAM consultancy. As you mentioned earlier where I do that.


[00:03:09] Jolie Downs: [00:03:09] And that was your motivation. So basically finding out that your company wasn't didn't have quite as good of reputation as you were building for yourself. And what was that like for you to go out on your own? Because it's a big decision.


[00:03:21] Henrik de Gyor: [00:03:21] It is. Yeah. And so there was a big reluctance there, right? There's Oh how am I going to do all this marketing? And how am I going to do this? I'm going to find clients and stuff. Cause I'm like, I couldn't steal. I already had a contract. I'm not going to steal my existing clients from the company I was working for at the time.

[00:03:35]Cause I wouldn't be fair or legal. So what I decided is that hold on, I'm already blogging. And after a year after blogging, I decided I would take my most red pod, most read blog posts, which had actually a global audience, interestingly enough, after my second blog post, which at the time back in 2010, 20 was pretty, pretty good at the time.

[00:03:59] And realized that it resonated with people because I was talking about the pain of finding your own stuff within your own organization and how to do it properly. And people were talking about it. So I found a niche basically to blog and then ultimately to podcast about, so I took my first 40 most read blog posts turned them into

[00:04:19] monologues for my first podcast episodes quickly found out that's boring. Monologues are like that. Typically, even if you have an amazing voice, doesn't really matter, regardless of what you're talking about. So I've sent figured out I'm sure there's other people I can speak to about digital asset management or pick another niche topic and why not reach out to people and say, Hey, can I interview you about.

[00:04:40] This topic about the thing that you do on a daily basis and see if there's similarities or differences to what we do. And so I've now recorded over 200 episodes for just that podcast around that. And it's still going. So that, that's how that, that works a lot.


[00:04:56] Jolie Downs: [00:04:56] Yeah. And you really become an expert on that topic?


[00:05:00] Henrik de Gyor: [00:05:00] Yeah, for sure. Thank you.


[00:05:01]Jolie Downs: [00:05:01] Clearly after spending that many hours, but go on, sorry. I didn't mean to interrupt.


[00:05:06] henrik-de-gyor_: [00:05:06] No, not at all. And later or after I recorded about a hundred, some episodes of interviews I thought audio is one channel and it, at the time podcasts were. Getting popular, but not as popular as they are now for the sake of argument. So why not try to diversify that?

[00:05:20] And I already have it in audio form. What if I had transcriptions of these so people could read them too. And it would also help people who can't hear or who have hard of hearing or, any disability or accessibility challenges like that. And or maybe they just want to pick out the juicy bits and just read that part.

[00:05:36] Sure. There, there are a lot to do that, too. So I figured out. Why don't I do a Kickstarter project, which is basically crowdfunding and ask my audience, if you want transcripts of my podcasts, pay for it. And I'll give you a book of the transcripts of my first hundred plus episodes transcribed and give it to you for a set fee which was already basically considered a reward.


[00:06:00] Henrik de Gyor: [00:06:00] And so it took me a few months just to do the groundwork and figure out who was going to do all this and how they were going to do it and how quickly I can do it and all that fun stuff. And basically I launched it around. I think it was in spring of one year and reached my actually more than my goal for funding.

[00:06:17]Cause if you're not familiar, Kickstarter is an all or nothing platform. You either get funded. At a hundred percent or more, or you, or all the money goes back to the individuals that tried to fund you and you get nothing. So I got funded at about 103% within 30 days. I. Transcribed all of the podcasts.

[00:06:35] I wrapped it up into an ebook, which most people opted in for and a printed book, which a few people wanted this, even though it would cost a ridiculous amount of money to make a printed book that had over 500 pages. So I did that because people ask for it. So if they're willing to pay for it, there's a market.

[00:06:53]So I did that and to this day, my podcast is still transcribed because. People want it, and it helps the SEO a big surprise for my podcast and my blog.


[00:07:05] Jolie Downs: [00:07:05] That's fantastic. Now you taught the Kickstarter aspect. I These are all things that as you're going along, you're learning these new skills. Are you teaching them to yourself? How are you adding these on you're stacking? These.


[00:07:18] Henrik de Gyor: [00:07:18] Yes. So I find a deficit in the things that I want to do, either I hire someone to do it because it's not worth my time. Or I learn it myself in my own time and figure out, okay, do I need to do this? Should I be doing this myself? Ask those risk versus reward questions. And it was going to benefit me?

[00:07:35] In the future or not. Can I teach it right aside from teaching myself? Can I future, can I think about teaching this to other people? Yes, I did. I created a book. One of my other books that I wrote was how to launch a Kickstarter. Based on my own But that wasn't good enough because as I only raised a few thousand dollars, which is very common, honestly, the average Kickstarter, I think it raises about one to $10,000 which was the price range of what it costs to transcribe my book and create it.

[00:08:02]What I did is I interviewed other people who raised tens of thousands of dollars, hundreds of thousands of dollars and millions of dollars because repeatedly and so understand what does it take to level up to that level. And so I, I interviewed these people, figured out what it takes to do that.

[00:08:16]And now you can read it in the book because that's how you learn, right? You learn from people who leveled up to getting to a better stage than you. Does that make sense?


[00:08:26] Jolie Downs: [00:08:26] Exactly. And is this how you've written seven books in the past three years?


[00:08:31] Henrik de Gyor: [00:08:31] Yup. Yup. So what I figured out is there's a system to my madness, if you will. What I do is I interview people, then I transcribe it with their knowledge and make a book out of it. From the transcript with a heavy editing, of course, because we would have to remove the ums and the sows and that fun stuff and make it a little bit more legible and readable.

[00:08:49]But realistically speaking, you can I figured out a topic, a niche topic of interest to me and obviously it has to be interest to my audience, to any audience that, that has usually. Is lacking a voice per se or it doesn't have enough said about it. And so there's a collective knowledge by professionals that do something.

[00:09:10] Let's just call it niche, topic area, and figure out what is that and how do they do it? How is it different in this sector versus that sector, because sometimes like I do one about user adoption, meaning people adopting a product or service, so that's called the user adoption podcast. I did one about that.

[00:09:27] I did one on rights management, meaning the intellectual property rights management of music, of photos, of video of you name it. I did one on tagging. Meaning metadata very dry subject, but people know what it is. So I asked the top companies in the world that do machine tagging.

[00:09:46] And and and how they do it. And I also talked to the people who do the top companies in the world that do human tagging, meaning people actually tagging photos, videos that you will commonly find in, say, Getty images or Adobe or Netflix or wherever and finding all that stuff. So you can actually literally find it because it's not just find-able based on the image.

[00:10:08] It's, find-able based on the text, you type in just like a Google,


[00:10:11]Jolie Downs: [00:10:11] That's really interesting. I love, and I love what you're doing, obviously, because that's what I would like to do myself. So I love that you've repeated this over and over with continued success. Now, I'm curious. What do you feel has been a key to your continued success in life?


[00:10:31] Henrik de Gyor: [00:10:31] I think it's curiosity. So you have to continually itch that curiosity scratch a fuel. You have to scratch that itch if you will. And. Figuring out. What is that? That because I consume a lot of media as a consumer, a lot of books, honestly. Honestly I consume audio books because it's quicker to digest and easier to digest for me because my ears are more available than my eyes on a daily basis.

[00:10:53] And I can, cook or drive or whatever, while listening to an audio book. And still consume it and understand it and digest it. So I think it's about curiosity that's the root of it. And remaining curious throughout so you have a lifelong learning essentially, so it makes sense.


[00:11:08] Jolie Downs: [00:11:08] Oh, yeah, I love it. I'm a highly curious person myself and it's. I think it's a great. A great thing to have throughout life and all that aspects, if you ask me. So yeah. Now what has been, because you've done a lot here and books podcasting, you also you fulfilled your first goal being the photographer.

[00:11:29] So what has been your greatest success throughout life and what have you learned from it?


[00:11:34] Henrik de Gyor: [00:11:34] I think pivoting has been my best strength of being able to switch gears. Whether it's doing media X versus media, Y media format like blogging versus writing books in long form or switching to consulting versus working for someone, working on my own versus working for someone or vice versa.

[00:11:53]Cause I, I still sometimes get embedded in said company for a time period to fix a large problem. And do something like that. So it's really about being able to change. Almost in a chameleon sense saying, okay I'm now touching on Greenleaf, so I need to become green too.

[00:12:08]Is that in that sense,

[00:12:10] Oh, yeah. important. Yes. What about the flip side of it? What have been some of your bigger challenges in life or obstacles that you've had ever come and what you've learned from them?

[00:12:21] I think if I've found an an obstacle, I usually learn my way out of it or hire my way out of it. Where I hire a contractor to, to fix the problem. I don't like doing accounting, so I hire a CPA to do it right. Back to the marketing of my business. I figured out I already do blogging and I already do podcasts.

[00:12:39] That is my marketing. And I do not advertise my services. Because people know of me through word of mouth that I've created, or I've created content like this to spread that word and spread, value to people so that they understand that I'm gonna provide them value regardless. So that they understand what I'm coming to them for.

[00:13:02]And not only having a diverse skillset and experiences but also being able to do it well because I've done it many times. Does that make sense?


[00:13:12] Jolie Downs: [00:13:12] Yes. Yep.

[00:13:14]Because you've, you are so good at the pivoting. And I think this is an important topic, especially with everything that we've gone through in the past year. I know many people have had to think about pivoting because of obviously the situation. If someone is struggling right now because of COVID because they've been laid off.

[00:13:32] Is there any best advice that you would give someone to help them, either find the right next opportunity or figure out what the right thing is for them to be doing?


[00:13:40] Henrik de Gyor: [00:13:40] Sure. Yeah. So there's several things. One is I would try to look at some and gain some more of patience if you don't have any or very little limited amounts. And also some self-awareness of number one. What are your self-limiting beliefs, and how are you going to overcome those?

[00:14:00]So because if we hit a certain age or a certain look or whatever, we may have some deeply embedded self-limiting beliefs. And if we remove those and look at what's the flip side of that. If you invert them is that a superpower? Is that a good thing or is it just noise that needs to get out of the way, right?

[00:14:22]If that makes sense. So you need to realize what are you telling yourself that may be limiting your own opportunities, whether it's for work or something else. So again,


[00:14:32] Jolie Downs: [00:14:32] we do that all the time, too.


[00:14:34] Henrik de Gyor: [00:14:34] Yeah. I I think a lot of yeah, will do. And if you're self aware of it and listen to your own self and quiet yourself, based on your list of say priorities.

[00:14:45] So if you look at, say the 25 five rule where you list your top 25, let's just call it priorities or things you want to do or accomplish. Aside from the generic, get a job or, love my spouse or whatever that might look like.


[00:14:58]Jolie Downs: [00:14:58] For all I this okay.


[00:14:59] Henrik de Gyor: [00:14:59] So your goal setting, right? And you look at the top 25 and you list them in priority order.

[00:15:04] So you can't have, pile of ones, or zeroes for that matter. There, you literally listen in priority order and that, that priority order may shift, given the time period or what's going on in your life. But you look at that 25 list, the list of 25 or more, and you remove the bottom 20. And you just focus on the top five. And then on a daily basis, you look at that number one and say, how can I get further on that number one? And if I've already done that, go to number two and then number three and number four. And that's how you focus on goals, right? Because you need to understand the risk versus reward of all those, if I don't do this, what happens. You may not die necessarily, or you might, depending on what that priority is. I don't know, but that's up to you to decide. But you need to list those out and figure out what those are for yourself. And revisit them on a regular basis.

[00:15:57] I try to revisit them on a weekly or a monthly basis. So that they're in line with my spouse, with the people I love with the people I work with and understand this is where do you want to go with this? What are your intentions? What are my intentions more importantly, and making them overt whenever I can.

[00:16:13]Because if you're transparent about it if you have other people, if you tell people about what your goal is, they may hold you accountable saying, Oh, were you able to do. Whatever that goal happens to be that you mentioned, and especially whether you sell it to a friend, family for work or whatever, you can tell them, and then they'll come back to, next time you see them and say, Oh, how was that?

[00:16:34] Or you can even ask them to hold you accountable to it,


[00:16:37] Jolie Downs: [00:16:37] which Yes.


[00:16:38] Henrik de Gyor: [00:16:38] Yes. For sure.


[00:16:41] Jolie Downs: [00:16:41] I love this. It's so important. You have to make your goals in order to get. Further in life, because let's be honest, you can't get anywhere unless you know where you want to get to. But I love that you just laid out that this is the best way to stay focused on those goals.

[00:16:56] And it is a daily thing. And then you look at the goals every day and you take those little steps each day, and that's how you get to where you want to be. It's the little steps. It's the daily little steps that move you slightly forward and they're manageable. That's what makes it manageable too. So that's a great breakdown.


[00:17:12] Henrik de Gyor: [00:17:12] Yeah, but it's not a to-do list in the sense that of the things, because there are time-based that there's not going to be called smart. It's not just the word smart, but it's an acronym which stands for specific measurable, actionable, meaning I can actually do it right.

[00:17:27] Realistic. Meaning it's not like I'm going to move. I'm going to create peace by tomorrow or anything, or boil the ocean. And it's time specific. So meaning if you can do it within this timeframe, and if I work at it every day for this period of time when I have, the energy and the time that money is not necessarily much of the problem, it's usually time is finite resource that everyone has it.

[00:17:51] Whether you look at a billionaire or a homeless person, a successful person or unsuccessful person, it's really how they manage their time. When you're prioritizing your goals, you're literally listing on your calendar when you're going to do X. And if you do it in a small chunk, this is my recommendation.

[00:18:09] You do it in a small chunk rather than saying for the next 12 hours, I'm going to write a book, right? That's not going to work because no one really operates that way in a sustainable way. But if you do it and say for an hour or a half hour per day, I'm going to write my book, this part of my book, I'm working on my table of contents or chapter six or whatever, or my characters or whatever that happens to me.

[00:18:31] Then it's more manageable for literally all the things you're going to do during your entire week.


[00:18:38] 2021-02-23--t08-30-36pm--joliedowns: [00:18:38] Yes, I love it. I love that. There's the small chunk each day. It does make it much more manageable. It's, you can do it. So you actually do it because of all these things that you've done. And the pivots that you've gone through, I'm curious, has your definition of success changed through the years?


[00:18:57] henrik-de-gyor_recording-1_2021-02-23--t08-30-36pm--henrik-de-gyor: [00:18:57] Yeah, I think it has. Yeah. Early on in my career, I was like I need to make X dollars a year. So that honestly changes based on a lot of factors. I, yes, I need to make extra to put food on the table and pay for the house and all that fun stuff. But if you really look at how much you actually need, there's a realistic number of what you actually need to make per year to achieve what you may consider, happiness or whatever.

[00:19:24]And then there's extra. You need to realize what that number is wherever you happen to live. However you happen to live whomever you live with, right? Because you may be able to combine incomes or not. I've been fortunate enough to be able to double my, my, my take home pay several times in my career.

[00:19:40]And obviously there's room to, to cut that back. If things like COVID happened and go from say many large clients that pay me as a stupid amount of money to do what I do versus many small clients that can pay me for just a fraction of my time per week. So that's one thing that I've done over the past year is broken that down to much smaller bite-sized chunks where you don't have to pay a stupid amount of money for my time.

[00:20:09]As a consultant on a variety of things.


[00:20:13] Jolie Downs: [00:20:13] Speaking of which is there because digital management, this is a big thing for all of us. Is there any really quick advice that you would give the everyday user to help them with that situation?


[00:20:26]Henrik de Gyor: [00:20:26] It depends. It probably starts with your phone by today's standard or your computer, backups really help of whether you're changing phones or changing theaters, or because your hard drive will fail at some point, whether it's on your phone or your computer and having it in the cloud can help as long as where it is.

[00:20:42] And the true measure of there's lots of management is can someone who didn't create it, find it within a few seconds.


[00:20:49]Jolie Downs: [00:20:49] No, I can't.


[00:20:49]Henrik de Gyor: [00:20:49] So that's the ultimate goal is if I didn't create it and I wasn't involved in the acquisition or creation of said thing, photo, video, whatever. Can someone find it on somewhere?

[00:21:01] Let's just say a website, a computer, whatever your phone, if you hand them your phone, could they find that photo? A little tip that I showed someone recently is your phone like modern Android smartphones or iPhones with iOS. If you go to the photos like photos, app itself of all the photos you've taken, you can there's AI already built in.

[00:21:22] Where it'll recognize, like somebody was telling me w was very proud of their stack of wood that they had cut up in the past several years of, from a tree that they cut and they said, and they couldn't find it on their phones. It's why don't you just type in wood at the top on the search bar of your photos app?

[00:21:42] And he found it instantaneously.


[00:21:44] Jolie Downs: [00:21:44] Oh, that's amazing. I


[00:21:45] Henrik de Gyor: [00:21:45] Because the, yeah, because the AI actually exists that will recognize certain people, places and things right in your photos. So if you've self-identified yourself or your spouse or your kids or whatever, you can find all the pictures of that individual or of your car or your house or location or whatever.

[00:22:06]It'll find that for you very quickly.


[00:22:08] Jolie Downs: [00:22:08] That's fantastic. I know you, you need to be wrapping up here. So before, before we get out, I'm just curious. Are there any specific habits you've adopted through the years that help you live a successful fulfilled life?


[00:22:20]Henrik de Gyor: [00:22:20] So one is managing my time. Very one of the things I've gotten used to in the past couple of years is using an app called Calendly, calendly.com. Where instead of scheduling my time and going, Oh, can you do Tuesday? No, but it, you can do Thursday. What about 9:00 AM? No, but I can do a 9:00 AM on Friday and going back and forth, which is a massive waste of time Calendly.

[00:22:42] I just send them a link. I make sure my calendar is up to date as far as when I'm available and they book on my calendar. A fixed amount of time and you can either book a 15 minute call or a 30 minute call on my calendar with the link that I provide. Otherwise you're more than welcome to pay for my time.


[00:23:01] Jolie Downs: [00:23:01] Yeah. And then it sends a reminder, which is very handy.


[00:23:05] Henrik de Gyor: [00:23:05] Yes.

[00:23:05] It sends both me and the individual or individuals that are going to be on the call. A reminder. So it's a huge time saver. And then making sure that your calendar is up to date, whether it's for personal reasons, for health reasons, for sleep reasons, for eating, for time, with your spouse, starting with your kids time, for whatever you make time and you literally schedule it.

[00:23:28] And so if you have that flexibility of saying I'm going to work between the hours of X and Y because in today's. World. No, one's managing your time aside from yourself. And so everyone will ask for your time, but will you give it is the question, right? So if you schedule a time for. Said small tasks, the honeydew list or whatever that might be, or, taking care of the car, taking care of the pets, taking care of spouse, kids, et cetera, work, or a project, whether it's a self-assigned project like we described. All of my podcasts and books have been self-assigned no one most of my books have weren't requested by anyone with a few exceptions. And so there were self assigned projects, which is how I've gained all this experience and done what I've done so far.


[00:24:12] Jolie Downs: [00:24:12] Really great advice. Yeah. We all, we're all scheduling other people's appointments. Cause we can't forget those, but how many of us are actually. We scheduling our own projects in there and making sure that we're putting that time aside. I think that's brilliant. I love it. And not only that, the honeydew list, all those little things are variable.

[00:24:31] Henrik. Thank you so much for joining us on fresh blood. I really enjoy your time and I've loved everything you've shared with us. I hope we connect again in the future. Take care.

There is so much to learn from Henry’s story. When he found he was taking his own reputation more seriously than his company was, he went ahead and formed his own company, effectively protecting and building his own personal brand.


He started blogging to continue building his presence and eventually decided to turn his blog posts into a podcast. When his first foray into podcasting didn’t go quite exactly as planned, as Henrik admitted, his initial podcast monologues weren’t super exciting but he did not let that stop him. He learned from the experience, made some adjustments and tried again.


This is an absolute must for a successful life – learning from your experience, making those adjustments and trying again.


For his podcast talking about digital asset management, he has celebrated his 200th episode! He also took his podcast to the next step, transcribing the episodes and then eventually started a kicktarter campaign to help him turn those transcripts into a book. Once he was successful with that, he started interviewing people about their own kickstarter campaigns and turned his experience and interviews into another book. He learned how to create a process for producing podcasts and books and then replicated it –churning out 7 books in 3 years and creating multiple streams of income and multiple branches of exposure continuously building his personal brand.


Absolutely brilliant.


There are a lot of aspects of life that can hacked this way – once you create the winning process in whatever it is you are doing, you can then follow that same process for other things, replicating your success – this is what musicians, artists, social media professionals, woodworkers and so many more do – what is your winning process?


I loved that Henrik shared his key to success in life is curiosity – this is so important! Remaining curious will result in your naturally being a life long learner – I’m not sure if there is anything that can bring you closer to a successful, fulfilled life than continuous learning through all your years. Curiosity also makes your mind stronger and more observant of new ideas, thereby allowing you to be more likely to notice the opportunities that present themselves in your life. Not only that, curiosity boosts achievement, expands our empathy, strengthens our relationships and increases our positive emotions and psychological well being.


Curiousity may have killed the cat, but it keeps us humans feeling ALiVE!


Awaken your curiosity!


Henrik’s greatest strength has been his ability to pivot – this one is powerful – being adaptable and able to switch gears when the time needs is another big indictor of success. The world is constantly changing around us. Being able to shift in a new yet related direction will help you make a greater overall impact in life. It also contributes to the continuous growing we were talking about, adding additional skills and experiences to your life that will contribute to your overall goals. When thinking of the right pivot, focus on what you know, the things that are working for you. Focus in on your strengths and then invest in the strengths and expertise you currently have.


I loved Henrik’s break down of goal setting. He advises giving yourself a quiet space to really think about and list out your priorities. Write them down! At least your top 25.

Then identify what your top five current goals are, move the other 20 to the side for the time being and focus in on those top five – on a daily basis look at those goals and think about how you can take one step closer to each. Henrik suggest scheduling time on your calendar for these goals as well – in small chunks to keep it sustainable. Big accomplishments are simply a series of daily baby steps that eventually lead you to where you want to go.


Revisit your goals on a weekly or monthly basis – life is constantly changing, keep checking in with yourself and make sure you are aligned with everything that is currently important in your life. Make your goals transparent and share with others. Telling other people about your goals helps to hold you accountable and will spur more subconscious action.


Then Henrik shared with us the SMART acronym, something to keep in mind for creating smart goals,


S for Specific = your goals need to be clear and focused, what is it you are trying to accomplish? Why is this important? Who is involved? Where is it located? Which resources are needed?


M for Measurable = how will you measure your goals or track your progress so you stay motivated


A for Actionable = are the goals realistic and achievable? How will you accomplish your goal?


R for Realistic = does this goal matter to you? Does is align with your relevant goals? Is it worthwhile?


T for Time Specific = can you accomplish your goal within a set time frame? Having a deadline to focus on will prevent everyday tasks from over taking your long-term goals.


Henrik had excellent advice around moving yourself closer to your own success.

He advises bring that self awareness to your own limiting beliefs. We all have them, often without realizing it, they are created through our own personal stories, through things we’ve been told by family and friends, things we’ve absorbed from the constant onslaught of media around us- there are so many different aspects influencing our beliefs.


This makes me reflect on the story of the baby elephant -


In the practice of training baby elephants, the first method they use is tying one of elephants legs with a rope and attaching it to a stake in the ground. Because these are baby elephants a much smaller rope can be used and still keep the baby in place. The baby elephant will pull and pull on their rope but will eventually learn that they can’t break the rope and so they will give up.


But, elephants grow fast and we’ve all seen a fully grown elephant – enormous! And not an animal that a simple rope tied to a stake is going to stop. Right? Except it does. That same thin rope that was used when they were babies, continues to contain them as adults tied to that simple stake and they never try to break free.


They never try to break free. They have accepted their limitations.


You and I have too. You are constrained by the stories you tell yourself about your background. How many limitations have you accepted in life? Either because of your own belief or that of others? How many limitations are you living that you haven’t even realized – you are the one keeping your own self a captive?


How do you know if you have these limiting beliefs in your life? You know because they are negative, they are the beliefs that hold you back, the beliefs that tell you you can’t do something, the beliefs that you aren’t good enough, they are the beliefs that keep you from embodying your true self.


It’s time to start shining that flashlight of awareness on your own beliefs. Stop settling. Question your bullshit. Ask yourself why you are thinking this way. It’s time to crush, destroy and replace any story of limitation in your head. You are glorious – you are a magnificent, unique and unrepeatable person – you are a beast that can no longer be held by small, insignificant ropes of belief.


That is my wish for us all – to finally recognize and kick off those invisible ropes holding us back.


Until next time


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